26 Sep

AF&F Launches Comprehensive Identity Overhaul

At AF&F, our focus is on innovation and the partnerships we share with our customers. As our commitments continue to expand technologically and globally, we felt it was time to reposition and revitalize our brand to better reflect our position at the forefront of the international markets, types of industries, and caliber of companies we serve.

We’ve completed a ground-up redo encompassed by a contemporary new look; everything from a new logo to brand-oriented communications at every customer touch point – packaging, website, collateral – to our new tagline that sums up our overall mission: With You Through the Finish. This line encapsulates the perfect partnership synergy between AF&F and our customers – both sharing the same goal of a job well done.